Assembly presents "Bliss" by Alejandro Cartagena. In 2014, Cartagena documented the blissful moments of people and crowds in the middle of a live music concert. Cartagena wanted to feel their bliss. In retrospect, these are a self-portrait of someone Cartagena wanted to be: young, excited, and free. The artist asked the dancers to dance as if no one was watching to a tune in their heads. Now, in 2021, what Cartagena captured in these images feels like a time long passed—a time where we all were experiencing bliss. The 21 pieces that make up The Bliss Project are a symbolic gesture to portray our lives before the pandemic and to project optimism about the future.


Alejandro Cartagena is a Mexico-based artist whose projects employ landscape and portraiture as a means to examine social, urban and environmental issues. Cartagena’s work has been exhibited extensively internationally and his work is in the collections of major museums including the San Francisco MoMA, the Museum of Contemporary Photography in Chicago, the Portland Museum of Art, The West Collection, the Coppel collection, the FEMSA Collection, Museum of Fine Arts in Houston, the George Eastman House and the Santa Barbara Museum of Art and among others. Alejandro is also a self-publisher and co-editor and has created several award-winning titles. His work has been published internationally in magazines and newspapers such as Newsweek, Nowness, Domus, the Financial Times, The New York Times, Le Monde, Stern, PDN, The New Yorker, and Wallpaper among others.